International Staffing Solutions | The Santana Group
Fernando Peralta, Chief Financial Officer, Santana Group - Santana Group

Fernando Peralta

Chief Financial Officer, Santana Group

Fernando is the Chief Financial Officer for all companies in the Santana Group. As CFO, Fernando is responsible for overall financial reporting, accounting, treasury, financial planning and analysis, and financial strategy. Fernando joined Santana Group in 2016 and works closely with the senior leadership team. He brings over 16 years combined experience in accounting and finance in the US and Mexico.

Previously, Fernando served as CFO of Propel Financial Services and spearheaded Propel’s inaugural $134MM securitization and capital raising efforts that boosted the firm’s line of credit by $350MM. Working in Mexico for 10 years, Fernando led the assurance and advisory management program focusing on operational improvement projects at Home Depot Mexico where he developed multichannel distribution platforms. Fernando started his financial career at KPMG as a senior auditor specializing in the retail sector.

Fernando earned his BBA and Masters in Professional Accounting from the University of Texas at Austin and is a licensed Certified Public Account.

An active member of the San Antonio community, Fernando serves as chair of the Board of Trustees for the San Antonio Make-A-Wish foundation and was named to the 2015 “Forty under 40” list of distinguished leaders by the San Antonio Business Journal.

Eleanor Euler, Vice President, Business Development, Santana Group - Santana Group

Eleanor Euler

Vice President, Business Development, Santana Group

Eleanor is a seasoned staffing executive with over twenty-four years of industry experience. She has held field leadership positions with two global staffing companies with responsibility for service delivery, market growth, sales, and staff development.

Eleanor joined Integrated Human Capital in 2007 and as Vice-President of Business Development she provides leadership and critical support in a number of key areas, including sales strategy and market development, major and strategic account acquisition, key client partnerships, and direction and training of Integrated Human Capital’s sales team.

Eleanor is dedicated to designing the right solution for each client and enjoys consulting on talent acquisition and workforce planning to improve efficiency and achieve organizational goals.

Eleanor graduated with a BBA in Marketing from the University of Texas at El Paso.  She is actively involved with the Women’s Business Council Southwest, Greater Austin Chamber of Commerce and San Antonio Hispanic Chamber of Commerce.

Alejandra Farley, Senior Director of Human Resources, Santana Group - Santana Group

Alejandra Farley

Senior Director of Human Resources, Santana Group

As Senior Director of Human Resources for the Santana Group, Alejandra plays a key role in the development and implementation of standardized HR processes across all lines of business for the organization. In addition to developing and implementing these various processes, Alejandra also ensures that all Santana Group employees have access to holistic company benefits. This includes performance management and professional and personal development. These processes are maintained across various fields, including production/manufacturing, call center, admin/clerical, and IT and professional.

Alejandra joined the Santana Group with over 20 years of experience as an HR Executive. Over the course of her career, she has worked in various industries, including Manufacturing, Call Center and BPO, and for companies with multi-plant operations in Mexico, the U.S, and India. Throughout her career as an HR professional, Alejandra has enhanced organizations’ recruiting and retention programs through quality performance management and employee engagement, participation in conflict resolution, and policy development.

Alejandra’s professional experience has also allowed her to hone her abilities to streamline process management; effectively assess and diagnose employee relations issues; invoke quality change in leadership; and develop employees through training, recognized team building, and culture building.

Pat Franco, Manager, Operational Excellence, Santana Group - Santana Group

Pat Franco

Manager, Operational Excellence, Santana Group

Pat joined Santana Group in 2014 as Manager of Operational Excellence.  In her position, Pat drives process enhancement and operational efficiency initiatives; ensuring a data driven and results oriented approach that supports successful execution of the company’s strategic objectives.

Pat brings over fifteen years of leadership experience with teams across the globes.  A certified Black Belt in Six Sigma, Pat is highly skilled at leading an organization’s efforts towards continuous improvement.  Her background includes over 25 years of improving operational processes in the outsourcing and manufacturing sectors.

Pat earned her Bachelors of Business Administration from the University of Phoenix.

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